Market Research Team
Marianne joined Purdie Pascoe in March 2021, with 20 years’ experience in specialty pharmaceutical market research and strategy.
Most recently, Marianne held the Head of Market Research and subsequently Head of Commercial Analytics and strategy positions at Diaceutics. Before that, she worked for PSL Research and IFOP.
Sabera has close to 30 years of global healthcare market research experience, specializing in the medtech market (devices, diagnostics and software systems).
Prior to joining Purdie Pascoe, she has held a variety of roles augmenting primary market research including forecasting, pricing and access at boutique firms as well as large firms such as IMS, Ipsos and most recently Research Partnership.
sabera.hyderally@purdiepascoe.com
Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.
Debbie has over 20 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.
Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.
Sophie started her international healthcare market research career in early 2005 with Medex Research, a market research agency specialising in medical device market research.
Kristin has been in primary market research since 2012 and has spent most of her career specializing in MedTech.
She has global experience in qualitative and quantitative approaches and has conducted research across an array of stakeholder types, including, clinicians/surgeons, economic decision makers, IT/security, and patients.
Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.
Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.
Vanessa Slade joined Purdie Pascoe in 2021 as an Associate Director.
She has a BSc (Hons) in Biology with Modern Language (Spanish) from the university of Manchester, which included a 10-month placement in the Ecology Department of the University of Barcelona.
She’s gained qualifications in marketing (Professional Certificate, Chartered Institute of Marketing) and market and social research practice (Advanced Certificate, Market Research Society), as well as gaining a position on a graduate scheme where she was awarded the role of Operations and Marketing Executive in her final year.
After completing a degree in Psychology at the University of Leeds, Seb started his career in 2016 at Adelphi Research where he gained experience in both a quantitative and qualitative setting. He has previously worked across a variety of therapy areas, although his main focus has been on respiratory diseases, diabetes, oncology and rheumatology. Seb joined Purdie Pascoe in 2021 following a role at a branding agency in Manchester.
Parisa began her career in healthcare market research in 2017 at Adelphi Research in Manchester, where she gained experience with both quantitative and qualitative projects for global clients. She continued to build this experience at the Research Partnership in London, before joining the Purdie Pascoe team in October 2021 as a Research Manager.
Nicole joined Purdie Pascoe as an Associate Director based in the US office. With 8 years of experience in healthcare market research, she has honed her skills in both qualitative and quantitative methodologies. Nicole’s career journey includes roles in agencies such as Lieberman, GLG, and Research Partnership, where she developed a deep understanding of the industry landscape.
Freya joined Purdie Pascoe in 2021 as a Research Executive.
She holds a First Class BSc in Medical Sciences from the University of Leeds, which included a 15 month placement with Purdie Pascoe.
Alex joined Purdie Pascoe in 2023 as a senior research executive.
She has a BSc (Hons) in Biomedicine from the University of Manchester, as well as an MSc in Pharmacology from the University of Oxford. Prior to joining Purdie, Alex started her career as a research executive in Manchester, where her work focused on the pharmaceutical market.
In addition to her day to day responsibilities, she was a team lead for forum based methodologies, as well as an active member of her firms sustainability initiative.
Madeleine joined Purdie Pascoe in late 2022 as Research Executive primarily supporting the PMR team.
She holds an MSc in International Relations from LSE and has a background in social science.
Victoria joined Purdie Pascoe in 2024 as Research Executive primarly supporting the PMR team.
She holds an MSc in Nutrition and a BSc in Biology from Université de Montréal.