With over 25 years of experience in the industry, Hazel Haskayne offers valuable insights into pharmaceutical market research. She explores the evolution of the industry, addresses key challenges and solutions in launching new pharma products, and highlights the crucial factors to consider when selecting an agency for your market research needs.

Marianne Fillion provides insights about the Precision Medicine and Diagnostics market research function at Purdie Pascoe. She delves into technological advancements, the competitive oncology landscape and why market research is so important for development and implementation in this space.

In 2024, Stephen Potts, Director at Purdie Pascoe, was diagnosed with a giant brain aneurysm that required complex surgery and a long recovery journey. Thanks to the exceptional care from his surgeons, doctors, therapists and nurses, Stephen has made significant strides in his recovery and is now enthusiastically back at work.

Lindsey Cotterill provides her perspective about the importance of a robust operations and compliance function to ensure seamless execution of primary market research projects and PMCF surveys. She delves into key compliance regulations, strategies to ensure security and confidentiality of data and how each Purdie Pascoe employee is diligently trained about compliance issues and best practices.

Marcus Torr provides about his perspective about the importance of PMCF Survey implementation for medical device EU-MDR submissions. He reveals why medical device manufacturers should consider PMCF surveys, how to overcome challenges, solutions for a best practice approach and what makes Purdie Pascoe’s specialist expertise unique.

Sabera Hyderally provides her perspective about the industry’s evolving trends, explains the critical role of market research, and highlights why Purdie Pascoe is a preferred partner for delivering pivotal MedTech insights

Spotlight on healthcare market research. Interview with Guy Pascoe: Co-founder of Purdie Pascoe. Guy provides his perspective about healthcare market research, trends in the industry and what makes Purdie Pascoe’s services unique.

PMCF is an essential aspect of medical device regulation. In this interview Marcus Torr provides a breakdown of the best approach, including how it can improve patient safety as well as the challenges it poses for small to medium-sized enterprises.