MedTech
Bridging the gap between research and consulting
With a combined heritage of 50+ years in MedTech we leverage our extensive experience in innovating methodologies and approaches to offer a research design uniquely tailored to the needs of the MedTech industry.
Under the leadership of our Head of MedTech, Sabera Hyderally, our globally dispersed team of seasoned researchers is dedicated to supporting you with primary market research at every phase of your product development cycle.
From designing the optimal study to achieve your objectives in a robust and innovative way, to expert moderation and delivery of insights through tailored, strategic recommendations. We combine deep expertise with innovative solutions.
Why work with us?
We offer a bespoke and truly collaborative experience
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Specialist expertise
Our team has a wealth of experience in a vast range of medical devices, diagnostics, health system software and IT. This breadth of knowledge means we are in prime position to conduct research in your specialist therapy areas where recruitment of respondents may be more difficult.
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In-house Quant & Qual
We have the advantage of overseeing most of our quantitative processes in-house; including programming, survey hosting and data processing. This means less cost to you, with optimised timelines, delivered with quality. Furthermore, our team can moderate in a variety of languages and works together as a collective unit with Senior involvement.
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Agility & Design Innovation
We continually innovate our research approaches and have a strong behavioural science focus to understand customer behaviour. As well as trade-off approaches that are relevant to the needs of the MedTech market. Our design innovation makes your market research deliverables come to life, to inspire action.
Extensive coverage across MedTech sectors
Full integration of research solutions, expertise and clinical excellence
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Imaging
❖ Ultrasound (CV, POC, Women’s Health, Primary)
❖ MRI, PET, CT, SPECT, X-Ray, Mammography
❖ Advanced molecular imaging
❖ AI tools/digital solutions
❖ Processors
❖ Contrast media, molecular imaging agents -
Surgery
❖ Manual & energy based surgical tools, robotics
❖ Implants
❖ Hemostatic
❖ Staplers
❖ Endoscopy
❖ Endotherapeutic
Disposables -
Cardiology
❖ Cardiac rhythm – pacemakers, ablation
❖ Coronary stents and associated devices
❖ Heart valves
❖ Cardiac monitoring/ imaging
❖ Peripheral vascular devices
❖ Arrthythmias,
Mapping Catheters -
Patient care
❖ Anesthesia
❖ Ventilators
❖ Wearable and remote monitoring
❖ Fetal monitors
❖ Hospital based multi-parameter monitors
❖ Hand-held home devices (e.g., blood glucose meters)
❖ EEG, ECG -
Drug delivery
❖ Syringes, PFS
❖ Pens
❖ IV lines
❖ Infusion pumps
❖ Insulin pumps & patches
❖ Dialysis -
Vision care
❖ Ophthalmic Laser
❖ Intraocular Lenses
❖ Glaucoma Drainage Devices
❖ Contact Lenses
❖ Diagnostic devices
❖ Surgical devices -
Hospital supply
❖ Wound management
❖ Airway management
❖ Automated compounding
❖ Blood collection devices
❖ Beds and tables
❖ Infection prevention
❖ OR Equipment -
Neuromodulation
❖ Spinal Cord, Pain management
Deep brain stimulation
❖ Vagus nerve, Gastric, respiratory
❖ Transcutaneous, Transcranial -
Digital
❖ PACS/AI/ML/CADe/
CADex/CADq
❖ Clinical decision support
❖ Software and Apps
❖ Advanced visualization
❖ HIS, EMR integration and ancillary software
❖ Interoperability software tools -
Clinical diagnostics
❖ In vitro diagnostics (e.g., molecular/PCR, genetic)
❖ Point-of-care tests (office/clinic-based, at-home)
❖ Lab-based diagnostic software
❖ Diagnostic regulations and guidelines
❖ Non-invasive/Liquid biopsy
Supporting your Success
Leveraging market research expertise across the full product lifecycle
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Opportunity Assessment
Market Landscaping
Market Modeling -
Product design & Launch Excellence
Product Refinement
Launch Strategy
Market Entry Strategy -
Performance Optimization
Brand Health Tracking
Customer Experience
Example research offerings
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Market Strategy
Market Landscape
Buying Process
Patient Journey
Segmentation
Pricing Strategy -
Brand Opportunity
Forecasting
Key Opinion Leaders
Sizing -
Brand Communications
Positioning
Messaging
Creative Concept Testing
Visual Aid Testing -
Brand Performance
User vs. Non-user
Message Recall
Awareness and Usage
Customer Satisfaction -
Patient & Customer-Centric Solutions
Ethnography
Package Testing -
Custom Solutions
Behavioural Science
Multi-channel Marketing
Human Factors and Usability
Conference Research
Podcast
Demystifying Market Research: Essential Insights for Medical Device Marketeers
We are delighted to invite you to watch and listen to The Medical Device Marketing Podcast, produced by Podymos, the medical device communications specialists. Over this two part series, Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe were interviewed by Podymos to reveal integral insights regarding the importance of market research, specifically for medical devices, to boost your marketing strategy and achieve actionable results.
Want to partner with us for your next MedTech market research project? Get in touch.
Purdie Pascoe: MedTech experts
