Pharmaceuticals

Delivering quality insights to enhance your strategy

Market research is integral for pharmaceutical companies to allow teams to make informed decisions. The industry is facing constant challenges from the rising costs of bringing new drugs to market, to the increasing financial burden of new technology.

Purdie Pascoe can help you navigate the landscape. We have an experienced, dedicated team equipped with deep knowledge to help you achieve commercial success and elevate your brand. Led by Director Stephen Potts, an EphMRA Board Member, the team has worked with many of the world’s largest pharmaceutical companies.

Why work with us?
We offer a bespoke and truly collaborative experience

  • Specialist Expertise

    Our team has a wealth of experience in a vast range of therapy areas and markets. This breadth of knowledge means we are in prime position to conduct research in your specialist therapy areas where recruitment of respondents may be more difficult.

  • In-house Quant & Qual

    We have the advantage of overseeing most of our quantitative processes in-house; including programming, survey hosting and data processing. This means less cost to you, with optimised timelines, we deliver with quality. Furthermore, our Senior Team is involved at every step of your project.

  • Agility & Design Innovation

    We continually innovate our research approaches. We have mastered online communities and our bespoke brand equity model provides a comprehensive tool to support your brand growth. Design Innovation makes your market research deliverables come to life, to inspire action.

Find out about our team

Extensive therapy area expertise, including:

  • Aesthetics

  • Audiology

  • Autoimmune

  • Cardiovascular

  • Chronic pain

  • Comsumer health

  • Gastroenterology

  • Gynecology

  • Immunology

  • Infectious diseases

  • Neurology

  • Oncology

  • Ophthalmology 

  • Psychiatry

  • Rare diseases

  • Respiratory

  • Surgical

  • Urology

  • Vaccines

  • Women's health

Full product lifecycle solutions:

  • Opportunity Assessment

  • Definition & Concept

  • Product Development

  • Verification & Validation

  • Launch & Beyond

Recent Insights:

Featured
Implementing market research across the product lifecycle
Implementing market research across the product lifecycle

In this episode Podymos interviewed Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe, who takes us on a journey through the product lifecycle and how market research can significantly increase market adoption, and boost your marketing strategy.

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Spotlight on MedTech Market Research
Spotlight on MedTech Market Research

Sabera Hyderally provides her perspective about the industry’s evolving trends, explains the critical role of market research, and highlights why Purdie Pascoe is a preferred partner for delivering pivotal MedTech insights

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Unlocking Competitive Edge: The Strategic Power of Diagnostic Market Research
Unlocking Competitive Edge: The Strategic Power of Diagnostic Market Research

Watch this webcast in which Director and Precision Medicine expert Marianne Fillion reveals how market research can unlock integral insights such as key customer trends, product adoption and patient leakage.

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Want to partner with us for your next market research project? Get in touch.

  • “They really dig into the therapy area and the market; other agencies just don’t have the knowledge that they do. That means the first-round hits what we want. "

    Senior Director, Customer Insights & Business Analytics

Purdie Pascoe: Pharmaceutical market research experts

The Purdie Pascoe Team
Stephen Potts, Director
Stephen Potts, Director

Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.

stephen.potts@purdiepascoe.com

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