The Delphi Method: How to Strengthen your Value Proposition Through Collective Intelligence
Wednesday 9 April - 10:00 EDT / 15:00 BST / 16:00 CEST
When visiting a sensitive, emotive topic as a means to creating or refining a communications strategy, how can you optimize the true value of the voice of your customer?
Typically, in market research, respondents have one shot in a particular engagement to voice their opinions, beliefs, ideas with no transparency to how their feedback will be utilized. This may limit ideation or their desire to invest in the topic at hand.
Enter the Delphi Method. This structured approach involves reflection, iteration, nuance, and reconsideration of opinions across multiple rounds of research where participants can see a summary of the group responses after each round, allowing them to refine their opinions until a consensus is reached. It’s a powerful method to gathering the collective thoughts of a group through an iterative process of anonymous feedback.
Key Learnings:
The Birth of the Delphi Method: Learn the origins of this innovative technique, developed in response to the limitations of traditional methods for answering complex questions
Use in Market Research: Discover how this structured, iterative approach can be leveraged to achieve consensus in market research
Case Study: Gain insights into the practical benefits of the Delphi Method through a real-world case study, featuring first-hand feedback from a client on its impact and value
Live Q&A: Submit questions when you register and ask presenters directly in the live Q&A during the event
Join Purdie Pascoe’s expert presenters, Head of MedTech, Sabera Hyderally and Pharma Director, Hazel Haskayne, for this insightful 30-minute live webinar on Wednesday 9th April to learn about the true value of the Delphi Method.