Find out how we provided our client with a clear and effective path forward to help launch their pre-filled syringes for subcutaneous immunoglobulin therapy, and how best to position themselves for widespread adoption.

Earlier this year Freya Lovely, Senior Research Executive at Purdie Pascoe, won the EPHMRA Young Professionals Award. In this piece, she provides key insights regarding the benefits of winning the award, being a member of the Young Professionals Committee and attending the June conference.

In this episode Podymos interviewed Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe, who takes us on a journey through the product lifecycle and how market research can significantly increase market adoption, and boost your marketing strategy.

Sabera Hyderally provides her perspective about the industry’s evolving trends, explains the critical role of market research, and highlights why Purdie Pascoe is a preferred partner for delivering pivotal MedTech insights

Watch this webcast in which Director and Precision Medicine expert Marianne Fillion reveals how market research can unlock integral insights such as key customer trends, product adoption and patient leakage.

In this episode Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe were interviewed by Podymos to reveal integral insights regarding the importance of market research, specifically for medical devices, to boost your marketing strategy and achieve actionable results.

The entire Purdie Pascoe team gathered from around the world for our annual Autumn meeting. This year’s event was our largest yet, thanks to our recent expansion to over 45 colleagues globally and the opening of our US office earlier this year. 

Spotlight on healthcare market research. Interview with Guy Pascoe: Co-founder of Purdie Pascoe. Guy provides his perspective about healthcare market research, trends in the industry and what makes Purdie Pascoe’s services unique.

I still remember my first exposure to market research: it was in the late 90s, a few years before I moved into the industry myself, and I was working for a cellphone company. We were exploring the potential for mobile internet services, from shopping and gaming to stock trading and betting.

So, we now have our key brand metrics and understand which channels are preferred by our customers. But how do we turn this information into an action plan?

In brand equity research, stated importance is often used as the key measure of importance. Survey questions ask respondents to rank or rate attributes, providing researchers with direct, explicit data. While this approach provides a simple and cost-effective measure of importance, it suffers from inherent limitations.

In the 1990s, when I started in healthcare market research, successful pharma launches were built on strong clinical profiles. Blockbusters like Lipitor, Prozac and Losec succeeded on the basis of their superior clinical data. Huge salesforces then took this data to as many doctors as possible to persuade them of the value of their product…and huge sales followed.