At Purdie Pascoe, one of our core values is ‘Supportive.’ We are dedicated to helping local communities and charities, doing our part to assist those in need. Our charity initiative group works tirelessly throughout the year to identify the best ways to support a variety of charities and local communities.

We are thrilled to announce that Hazel Haskayne has joined Purdie Pascoe’s UK-based primary market research division as Director. With over 25 years of experience in healthcare market research, Hazel has led strategic, consultative projects for clients across the globe.

The entire Purdie Pascoe team gathered from around the world for our annual Autumn meeting. This year’s event was our largest yet, thanks to our recent expansion to over 45 colleagues globally and the opening of our US office earlier this year. 

BCorp is rapidly becoming the industry designation that a business is meeting high standards of performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. It goes beyond sustainability to recognise how companies interact with the environment, their community, their customers and their employees.

We’re thrilled to announce that Purdie Pascoe has expanded our footprint with the opening of a US office! Meet our team of seasoned market researchers with over 30 years of global healthcare experience and deep MedTech specialization.

In the ever-evolving landscape of brand strategy, Byron Sharp's theories of brand salience and availability have become guiding lights for marketers. Understanding the crucial interplay between these elements is key to crafting a brand that stands out and remains top-of-mind. At Purdie Pascoe, we have built our own Brand Equity Model, based on Byron Sharp’s marketing science.