Innovation

Ideas igniting excellence

In a world brimming with enticing new possibilities, how can you differentiate between a mere gimmick and a genuine advancement in research methodologies?

Purdie Pascoe is here to help. Our dedicated Innovation team, led by Paolo Gambetti, brings precision and pro-activity to the table, we diligently investigate, test, and evaluate a wide array of new technologies, tools, techniques, frameworks, and approaches, including artificial intelligence. This rigorous process ensures that we identify and implement the most effective research solutions tailored to address your specific business questions.

  • We infuse innovative thinking into every facet of our business. From the initial stages of research design to the final delivery of insights and recommendations. We embrace boldness, to transcend the ordinary and unlock greater possibilities for your business.

In-house Innovation & Analytics

With a wealth of experience and skilled in many areas, including:

Advanced Analytics

Key Driver Analysis, CHAID Analysis, Cluster Analysis, Regression Analysis, Correlation Analysis, Pricing Techniques, MaxDiff, TURF, and more.

  • Questionnaire Programming & Hosting

  • Fieldwork Management

  • Respondent Awards & Incentives

  • Data Analysis & Tabulation

  • Patient Record Form Studies

  • AI-powered coding

  • Real-time Dashboards & Simulators

  • Data Visualisation & Auto-charting

Find out more about our Innovation Team

Client Services

The Purdie Pascoe Team
Paolo Gambetti, Innovation Lead
Paolo Gambetti, Innovation Lead

Over the years, Paolo has gained experience in data analysis, advanced analytics, data visualization, dashboard creation, database management and web questionnaire programming. His areas of expertise include implementing solutions to automate data processing, reporting, making the flow from raw data to insight and reporting quicker and more reliable, specializing in longitudinal studies.

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Purdie Pascoe: Innovation

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