Unveiling Purdie Pascoe's Validated Brand Equity Model

In the ever-evolving landscape of brand strategy, Byron Sharp's theories of brand salience and availability have become guiding lights for marketers. Understanding the crucial interplay between these elements is key to crafting a brand that stands out and remains top-of-mind.  At Purdie Pascoe, we have built our own Brand Equity Model, based on Byron Sharp’s marketing science.

We have developed Brand Salience and Brand Availability metrics and developed an approach to measure which attributes and marketing channels are driving success in these areas. 

We have now completed our validation. We conducted five rigorous validation studies across Pharma, Medical Devices, and Diagnostics. Each study revealed an exceptional correlation, ranging from 0.95 to 0.99, between our brand salience metric and market share. 

This validation fuels our excitement as we proudly introduce the Purdie Pascoe Brand Equity Model. Tailored to the unique dynamics of the healthcare industry, this model promises to be a game-changer in deciphering the intricate relationship between brand salience, brand availability and market success. 

Want to find out more? Contact us today.