Unveiling Purdie Pascoe's Validated Brand Equity Model 

In the ever-evolving landscape of brand strategy, Byron Sharp's theories of brand salience and availability have become guiding lights for marketers. Understanding the crucial interplay between these elements is key to crafting a brand that stands out and remains top-of-mind. At Purdie Pascoe, we have built our own Brand Equity Model, based on Byron Sharp’s marketing science.