Demystifying Market Research - Essential Insights for Medical Device Marketers
The Medical Device Marketing Podcast | Hosted by Podymos
Featuring Purdie Pascoe MedTech experts Sabera Hyderally & Guy Pascoe
We are delighted to invite you to watch and listen to The Medical Device Marketing Podcast, produced by Podymos, the medical device communications specialists. Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe were interviewed by Podymos to reveal integral insights regarding the importance of market research, specifically for medical devices, to boost your marketing strategy and achieve actionable results.
The first episode covers:
The role of market research in medical device marketing
Qualitative vs. quantitative research methods
Optimising product positioning through targeted research
How research can help accelerate market adoption at different stages of the product lifecycle
Watch and listen to Episode 1:
The Medical Device Marketing Podcast | Produced by Podymos
Implementing market research across the product lifecycle
Topics in the second episode includes:
How to integrate market research from concept to post-market
Practical advice for optimising your market strategy based on research insights
Watch and listen to Episode 2:
The Medical Device Marketing Podcast | Produced by Podymos
Our expertise
With a combined heritage of 50+ years in MedTech we leverage our extensive experience in innovating methodologies and approaches to offer a research design uniquely tailored to the MedTech industry. Contact us today to discuss your market research needs.