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How we used a staged qualitative approach to help inform the development of a portfolio of novel digital solutions for GI endotherapy
Find out how we used a staged qualitative approach to help our client understand the landscape of digital solutions in GI endotherapy with a focus on AI, data management (clinical and non-clinical), workflow, and supply management.
The Delphi Method: How to Strengthen your Value Proposition Through Collective Intelligence
When visiting a sensitive, emotive topic as a means to creating or refining a communications strategy, how can you optimize the true value of the voice of your customer? Join Purdie Pascoe’s expert presenters, Head of MedTech, Sabera Hyderally and Pharma Director, Hazel Haskayne, for this insightful live webinar on Wednesday 9th April to learn about the true value of the Delphi Method.
Storytelling in Market Research: Insights from the EPHMRA One-Day Meeting
Stephen Potts and Seb Newton recently attended the 2025 UK One-Day EPHMRA meeting in London. The focus of the event was ‘Storytelling in Market Research’ and how as market researchers, our mission is to ensure the insights we deliver tell a meaningful, powerful story to a diverse range of stakeholders. This summary delves into key themes and presentations from experts in the field.
PMCF Under the MDR | Notified Body Insights, Survey Best Practices, and Strategic Implementation
Watch this complimentary webcast in which PMCF Manager from Purdie Pascoe, Chris Webb, presented with Dr. Ulrich Nitsche Global Director Clinical Centre of Excellence from TÜV SÜD and Dr. Nikhil A. Khadabadi from Eclevar MedTech. These leading experts unpack critical PMCF strategies, share real-world survey experiences, and offer insights on bridging data gaps to achieve regulatory success.
How we informed on customer requirements for a single infusion pump utilizing pre-filled syringes for subcutaneous immunoglobulin therapy
Find out how we provided our client with a clear and effective path forward to help launch their pre-filled syringes for subcutaneous immunoglobulin therapy, and how best to position themselves for widespread adoption.
Implementing market research across the product lifecycle
In this episode Podymos interviewed Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe, who takes us on a journey through the product lifecycle and how market research can significantly increase market adoption, and boost your marketing strategy.
Insights from RAPS European Clinical, Risk and Postmarket Surveillance Conference
Purdie Pascoe Post Market Clinical Follow-up (PMCF) Survey experts, Marcus Torr and Chris Webb recently attended the RAPS European Clinical, Risk and Postmarket Surveillance Conference in Barcelona, Spain.
Spotlight on MedTech Market Research
Sabera Hyderally provides her perspective about the industry’s evolving trends, explains the critical role of market research, and highlights why Purdie Pascoe is a preferred partner for delivering pivotal MedTech insights
Mastering PMCF Data Collection: Overcoming Challenges to Achieve Success
Whether you're new to PMCF or looking to refine your approach, this webcast is designed to provide actionable insights to help you achieve success in your PMCF activities, stay ahead of the curve and ensure your medical devices meet the highest standards of safety and performance.
Demystifying Market Research - Essential Insights for Medical Device Marketers
In this episode Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe were interviewed by Podymos to reveal integral insights regarding the importance of market research, specifically for medical devices, to boost your marketing strategy and achieve actionable results.
Human in the Lead: Insights from the RAPS Convergence in California
The Purdie Pascoe Post Market Clinical Follow-up (PMCF) team was out in full force at this this year’s Regulatory Affairs Professionals Society (RAPS) conference in Long Beach, California in September.
Spotlight on Healthcare Market Research
Spotlight on healthcare market research. Interview with Guy Pascoe: Co-founder of Purdie Pascoe. Guy provides his perspective about healthcare market research, trends in the industry and what makes Purdie Pascoe’s services unique.
Purdie Pascoe opens new US office
We’re thrilled to announce that Purdie Pascoe has expanded our footprint with the opening of a US office! Meet our team of seasoned market researchers with over 30 years of global healthcare experience and deep MedTech specialization.