The Delphi Method: How to Strengthen your Value Proposition Through Collective Intelligence
When visiting a sensitive, emotive topic as a means to creating or refining a communications strategy, how can you optimize the true value of the voice of your customer?
Typically, in market research, respondents have one shot in a particular engagement to voice their opinions, beliefs, ideas with no transparency to how their feedback will be utilized. This may limit ideation or their desire to invest in the topic at hand.
Enter the Delphi Method. This structured approach involves reflection, iteration, nuance, and reconsideration of opinions across multiple rounds of research where participants can see a summary of the group responses after each round, allowing them to refine their opinions until a consensus is reached. It’s a powerful method to gathering the collective thoughts of a group through an iterative process of anonymous feedback.
Watch this webcast in which Purdie Pascoe’s expert presenters, Head of MedTech, Sabera Hyderally and Director, Hazel Haskayne, guide you through the true value of the Delphi Method, its use in market research, a real-world case study and question and answer session.