Implementing market research across the product lifecycle

The Medical Device Marketing Podcast | Hosted by Podymos
Featuring Purdie Pascoe MedTech experts Sabera Hyderally & Guy Pascoe

We are delighted to invite you to watch and listen to The Medical Device Marketing Podcast, produced by Podymos, the medical device communications specialists. Purdie Pascoe MedTech experts Sabera Hyderally and Guy Pascoe were interviewed by Podymos who takes us on a journey through the product lifecycle and how market research can significantly increase market adoption, and boost your marketing strategy.

Topics in the second episode includes:

  • How to integrate market research from concept to post-market

  • Practical advice for optimising your market strategy based on research insights

Watch and listen to Episode 2:

The Medical Device Marketing Podcast | Produced by Podymos

Demystifying Market Research - Essential Insights for Medical Device Marketers

The first episode covers:

  • The role of market research in medical device marketing

  • Qualitative vs. quantitative research methods

  • Optimising product positioning through targeted research

  • How research can help accelerate market adoption at different stages of the product lifecycle

Watch and listen to Episode 1:

The Medical Device Marketing Podcast | Produced by Podymos


Our expertise

With a combined heritage of 50+ years in MedTech we leverage our extensive experience in innovating methodologies and approaches to offer a research design uniquely tailored to the MedTech industry. Contact us today to discuss your market research needs.

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