Unlocking Competitive Edge: The Strategic Power of Diagnostic Market Research
In this webcast, Director and Precision Medicine expert Marianne Fillion reveals how market research can uncover integral insights such as key customer trends, product adoption and patient leakage. You will learn how, when executed well, market research can build a compelling insights story, with clear, actionable steps presented in an impactful and digestible manner to bring significant value to your business.
Marianne was joined by a Customer Insights Manager from a leading global diagnostics company, who provides an industry perspective. They present a case study demonstrating how primary market research played a crucial role in the business strategy and commercial success of a new product.