Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.

guy.pascoe@purdiepascoe.com

Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.

stephen.potts@purdiepascoe.com

Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.

marianne.purdie@purdiepascoe.com

Debbie has over 20 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.

Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.

Sophie started her international healthcare market research career in early 2005 with Medex Research, a market research agency specialising in medical device market research.

Kristy joined Purdie Pascoe in 2024. Kristy brings 19 years of global market research experience and specializes in MedTech. She is a results-driven, detail-oriented market research professional with expertise in a diverse range of quantitative and qualitive approaches. Kristy’s category experience spans surgical devices, patient-use devices, AI-based software, and capital equipment.  

Kristin has been in primary market research since 2012 and has spent most of her career specializing in MedTech.

She has global experience in qualitative and quantitative approaches and has conducted research across an array of stakeholder types, including, clinicians/surgeons, economic decision makers, IT/security, and patients.

After completing a degree in Psychology at the University of Leeds, Seb started his career in 2016 at Adelphi Research where he gained experience in both a quantitative and qualitative setting. He has previously worked across a variety of therapy areas, although his main focus has been on respiratory diseases, diabetes, oncology and rheumatology. Seb joined Purdie Pascoe in 2021 following a role at a branding agency in Manchester.

Parisa began her career in healthcare market research in 2017 at Adelphi Research in Manchester, where she gained experience with both quantitative and qualitative projects for global clients. She continued to build this experience at the Research Partnership in London, before joining the Purdie Pascoe team in October 2021 as a Research Manager.

Nicole joined Purdie Pascoe as an Associate Director based in the US office. With 8 years of experience in healthcare market research, she has honed her skills in both qualitative and quantitative methodologies. Nicole’s career journey includes roles in agencies such as Lieberman, GLG, and Research Partnership, where she developed a deep understanding of the industry landscape.

Supreet

Throughout Molly’s career, she has been exposed to a variety of MedTech and healthcare categories including surgical technology, gastroenterology, urology, digital & AI-based clinical decision support, oncology and pharmaceuticals.

Victoria joined Purdie Pascoe in 2024 as Research Executive primarily supporting the PMR team. She holds an MSc in Nutrition and a BSc in Biology from Université de Montréal.