Guy Pascoe, Director
Before co-founding Purdie Pascoe in 2008, Guy led the medical device practice of Synovate Healthcare for six years, now part of Ipsos.
He has managed over 200 multinational studies in the medical device and diagnostics industry, including extensive work with 7 of the 10 largest companies. His experience is evenly split between qualitative and quantitative research.
Recurring themes in Guy’s work include evaluating device implantation versus surgery, testing new therapy delivery methods and assessing next generation diagnostic techniques. In recent years, he has also gained significant pharma experience, including intravitreal therapies.
Guy’s previous experience also includes three years with Deloitte Consulting and three years of business development for a major European telecoms company. Guy has a BA from Oxford University, and an MBA from INSEAD in France.
Guy is an enthusiastic cricket watcher and occasionally player, a long-suffering Arsenal fan, and also ‘enjoys’ long-distance running.
