Sabera Hyderally, Head of MedTech
Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division.
She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms with a focus on positioning, pricing and communication optimization.
Marianne Fillion, Head of PM and Diagnostics
Marianne joined Purdie Pascoe in March 2021, with 20 years’ experience in specialty pharmaceutical market research and strategy.
Marianne’s experience spans across several complex therapeutic indications and includes all types of global market research studies. She has a specific and unique expertise in precision medicine, diagnostics and oncology market research, complemented by an MSc in Molecular Biology.
Guy Pascoe, Director
Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.
Stephen Potts, Director
Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.
Marianne Purdie, Director
Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.
Marcus Torr, PMCF / MDR Lead
Marcus joined Purdie Pascoe in 2015, with a First Class MSci in Natural Sciences (Chemistry with Pharmacology) from the University of Bath.
Since joining he has rapidly gained experience and skill in quantitative research and has led, and grown, the PMCF team at Purdie Pascoe for the last four years, who provide PMCF survey solutions to the medical device industry to ensure EU-MDR compliance.
He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 400 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.
Lauren Poole, Marketing Director
Lauren has over a decade of marketing experience across the pharmaceutical, health, and life sciences industries.
Lindsey Cotterill, Operations Director
At Purdie Pascoe, Lindsey has focused on enhancing operational efficiency and implementing quality management processes. She has strengthened the company’s GDPR and data protection protocols and introduced systems to improve the client experience. Additionally, she has nurtured strong relationships with both clients and suppliers, ensuring a unified and high-quality approach to the company’s work.