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Sabera Hyderally, Head of MedTech

Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division.

She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms  with a focus on positioning, pricing and communication optimization.

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Marianne Fillion, Head of PM and Diagnostics

Marianne joined Purdie Pascoe in March 2021, with 20 years’ experience in specialty pharmaceutical market research and strategy.

Marianne’s experience spans across several complex therapeutic indications and includes all types of global market research studies. She has a specific and unique expertise in precision medicine, diagnostics and oncology market research, complemented by an MSc in Molecular Biology.

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Marcus Torr, PMCF / MDR Lead

Marcus joined Purdie Pascoe in 2015, with a First Class MSci in Natural Sciences (Chemistry with Pharmacology) from the University of Bath.

Since joining he has rapidly gained experience and skill in quantitative research and has led, and grown, the PMCF team at Purdie Pascoe for the last four years, who provide PMCF survey solutions to the medical device industry to ensure EU-MDR compliance.

He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 400 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.

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Lindsey Cotterill, Operations Director

At Purdie Pascoe, Lindsey has focused on enhancing operational efficiency and implementing quality management processes. She has strengthened the company’s GDPR and data protection protocols and introduced systems to improve the client experience. Additionally, she has nurtured strong relationships with both clients and suppliers, ensuring a unified and high-quality approach to the company’s work.

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