Guy Pascoe, Director
Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.
Stephen Potts, Director
Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.
Marianne Purdie, Director
Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.
Debbie Higham, Research Director
Debbie has over 20 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.
Lindsey Bernal, Research Director
Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.
Marcus Torr, PMCF / MDR Lead
Marcus joined Purdie Pascoe in 2015, with a First Class MSci in Natural Sciences (Chemistry with Pharmacology) from the University of Bath.
Since joining he has rapidly gained experience and skill in quantitative research and has led, and grown, the PMCF team at Purdie Pascoe for the last four years, who provide PMCF survey solutions to the medical device industry to ensure EU-MDR compliance.
He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 400 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.
Paolo Gambetti, Innovation Lead
Over the years, Paolo has gained experience in data analysis, advanced analytics, data visualization, dashboard creation, database management and web questionnaire programming. His areas of expertise include implementing solutions to automate data processing, reporting, making the flow from raw data to insight and reporting quicker and more reliable, specializing in longitudinal studies.
Dorian Amoah, Data Analytics Manager
Dorian started his career in the market research industry in 2019 in a hybrid role of survey programmer & project manager mainly focussed on quantitative studies. Since then his skillset has enhanced significantly and he is now a self-taught Forsta Surveys (previously known as Decipher) scripter.
Amy Siddaway, Research Manager
Amy joined Purdie Pascoe in 2024 as Research Manager, with 9 years of market research experience.
Rebecca Preston, Senior Research Executive
Rebecca joined Purdie Pascoe in 2024 as a Senior Research Executive. She was a finalist for the BOBI award for Best Use of Innovation in 2024.
Lauren Poole, Marketing Director
Lauren has over a decade of marketing experience across the pharmaceutical, health, and life sciences industries.
Tonika Chester, PMCF Manager
Tonika joined Purdie Pascoe in 2019 as a Research Executive and predominantly supports our PMCF team.
She has a BSc in Biological Chemistry and an MSc (with distinction) in Biomedical and Molecular Sciences Research from King's College London.
Chris Webb, PMCF Manager
Chris joined Purdie Pascoe in 2019 as a Research Executive and predominantly supports our PMCF team.
He has a BSc in Biochemistry and Molecular Medicine from the University of Nottingham.
Martha Vakalopoulou, PMCF Manager
Martha joined Purdie Pascoe in 2021 as Research Executive and predominantly supports our PMCF team.
Prior to joining Purdie Pascoe, Martha has gained healthcare experience working as a Research Executive for Medical Device companies at Quomeda.
Priyal Sharma, Senior PMCF Medical Writer
Priyal joined Purdie Pascoe in 2023 as a Senior PMCF Medical Writer and predominantly supports our PMCF team.
She holds a Ph.D in Biotechnology, MSc, and a BSc (Hons) with distinction in each degree from Amity University. She was also awarded a silver medal for her Academic performance.
Alice Robertson, Senior PMCF Executive
Alice joined Purdie Pascoe in 2023 as a Senior Research Executive and predominantly supports our PMCF team.
She has a BSc in Biomedical Science from King's College London.
Hemant Mistry, Senior PMCF Executive
Hemant joined Purdie Pascoe in 2021 as a Research Executive and primarily supports our PMCF team.
Hemant has a BSc in Pharmacology from King’s College, University of London.
Louiesa Harbord, Senior PMCF Executive
Louiesa has been at Purdie Pascoe since 2022 and has recently been promoted to Senior PMCF Executive within the PMCF team.
She holds a MSc in Countering Organised Crime and Terrorism from UCL and a BSc in Psychology from The University of Nottingham.
Lily Pitter, PMCF Executive
Lily joined Purdie Pascoe in August 2022 as a Research Executive, primarily supporting the PMCF team.
Lily holds a BSc in Psychology and Criminology from Royal Holloway University of London. She gained her first insight into both qualitative and quantitative research methods when conducting her dissertation, based on the relationship between social media and mental health conditions.