Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division.

She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms  with a focus on positioning, pricing and communication optimization.

Kristy joined Purdie Pascoe in 2024. Kristy brings 19 years of global market research experience and specializes in MedTech. She is a results-driven, detail-oriented market research professional with expertise in a diverse range of quantitative and qualitive approaches. Kristy’s category experience spans surgical devices, patient-use devices, AI-based software, and capital equipment.  

Kristin has been in primary market research since 2012 and has spent most of her career specializing in MedTech.

She has global experience in qualitative and quantitative approaches and has conducted research across an array of stakeholder types, including, clinicians/surgeons, economic decision makers, IT/security, and patients.

Nicole joined Purdie Pascoe as an Associate Director based in the US office. With 8 years of experience in healthcare market research, she has honed her skills in both qualitative and quantitative methodologies. Nicole’s career journey includes roles in agencies such as Lieberman, GLG, and Research Partnership, where she developed a deep understanding of the industry landscape.

Emilia joined Purdie Pascoe in 2024 as a Senior Research Executive. She has four years experience in the life sciences market research industry, with a strong focus on MedTech and Pharma.

Supreet

Throughout Molly’s career, she has been exposed to a variety of MedTech and healthcare categories including surgical technology, gastroenterology, urology, digital & AI-based clinical decision support, oncology and pharmaceuticals.