Kristin Lovallo, Research Director

Kristin has been in primary market research since 2012 and has spent most of her career specializing in MedTech.

She has global experience in qualitative and quantitative approaches and has conducted research across an array of stakeholder types, including, clinicians/surgeons, economic decision makers, IT/security, and patients. Kristin’s background covers a variety of MedTech categories, although she has a particular focus in surgery, gastroenterology, digital & AI-based clinical decision support, and hospital-based systems & software. Prior to joining Purdie Pascoe in March 2024, Kristin held roles at Lieberman Research and most recently, Research Partnership.  

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Kristy Beede, Research Director

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Marcus Torr, PMCF / MDR Lead