Sabera Hyderally, Head of MedTech
Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division.
She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms with a focus on positioning, pricing and communication optimization.
Guy Pascoe, Director
Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.
Marianne Purdie, Director
Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.