Location: New Jersey, USA
We are delighted to be exhibiting and presenting a paper at the Pharma Market Research Conference (PMRC) from February 5-6 in New Jersey. Sabera Hyderally, Head of MedTech and Kristy Beede, Director, will be representing Purdie Pascoe at the event.
Sabera will be co-presenting with Jeanne Kueter, Senior Manager, Market Research & Intelligence from Fresenius Kabi. Their presentation titled ‘The Delphi Method: A Strategic Approach to Voice of Customer Insight Generation’ will take place on day two of the conference, February 6 from 9:20 am - 9:50 am.
In addition to presenting, Sabera and Kristy will also be available to meet with delegates and share our latest resources and giveaways at our stand in the exhibition all. If you are planning to be at the event, make sure to attend our presentation on day two and visit our stand to learn about our expertise in delivering pivotal health insights across Pharma, MedTech, Diagnostics and Post Market Clinical Follow-Up Surveys.
What’s on / where will we be:
4 February 2025
Purdie Pascoe team arrival
5 February 2025
Purdie Pascoe team networking 08:00 - 17:00 EST
6 February 2025
Sponsored Presentation:
The Delphi Method: A Strategic Approach to Voice of Customer Insight Generation
Co-presentation with Jeanne Kueter, Senior Manager, Market Research & Intelligence from Fresenius Kabi
09:20 - 09:50 ESTPresentation details:
When visiting a sensitive, emotive topic as a means to creating or refining a communications strategy, how can you optimize the true value of the voice of your customer?Typically, in market research, respondents have one shot in a particular engagement to voice their opinions, beliefs, ideas with no transparency to how their feedback will be utilized. This may limit ideation or their desire to invest in the topic at hand.
Enter the Delphi Method. This structured approach involves reflection, iteration, nuance, and reconsideration of opinions across multiple rounds of research where participants can see a summary of the group responses after each round, allowing them to refine their opinions until a consensus is reached. It’s a powerful method to gathering the collective thoughts of a group through an iterative process of anonymous feedback.
Join Sabera and Jeanne for this presentation in which they will use a case study to showcase the benefits of the Delphi Method.
Purdie Pascoe team networking 08:00 - 16:30 EST
