Search our Insights Archive

Video Lauren Poole Video Lauren Poole

Happy Holidays from Purdie Pascoe!

2024 has been a great year for Purdie Pascoe, from opening our US office, becoming a BCorp, expanding our service offerings to growing our talented team. To round off the year, our global team delivers our very own festive poem: 'Twas the Night Before Christmas at Purdie Pascoe'…

Read More
Interview Lauren Poole Interview Lauren Poole

Spotlight on Post Market Clinical Follow-Up Surveys

Marcus Torr provides about his perspective about the importance of PMCF Survey implementation for medical device EU-MDR submissions. He reveals why medical device manufacturers should consider PMCF surveys, how to overcome challenges, solutions for a best practice approach and what makes Purdie Pascoe’s specialist expertise unique.

Read More
Blog Lauren Poole Blog Lauren Poole

EPHMRA Young Professionals Award: Insights from Freya Lovely

Earlier this year Freya Lovely, Senior Research Executive at Purdie Pascoe, won the EPHMRA Young Professionals Award. In this piece, she provides key insights regarding the benefits of winning the award, being a member of the Young Professionals Committee and attending the June conference.

Read More
Interview Lauren Poole Interview Lauren Poole

Spotlight on MedTech Market Research

Sabera Hyderally provides her perspective about the industry’s evolving trends, explains the critical role of market research, and highlights why Purdie Pascoe is a preferred partner for delivering pivotal MedTech insights

Read More
News Lauren Poole News Lauren Poole

Purdie Pascoe global meeting 2024

The entire Purdie Pascoe team gathered from around the world for our annual Autumn meeting. This year’s event was our largest yet, thanks to our recent expansion to over 45 colleagues globally and the opening of our US office earlier this year. 

Read More
Interview Lauren Poole Interview Lauren Poole

Spotlight on Healthcare Market Research

Spotlight on healthcare market research. Interview with Guy Pascoe: Co-founder of Purdie Pascoe. Guy provides his perspective about healthcare market research, trends in the industry and what makes Purdie Pascoe’s services unique.

Read More
News Stephen Potts News Stephen Potts

Purdie Pascoe’s BCorp Journey

BCorp is rapidly becoming the industry designation that a business is meeting high standards of performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. It goes beyond sustainability to recognise how companies interact with the environment, their community, their customers and their employees.

Read More
News Stephen Potts News Stephen Potts

Purdie Pascoe opens new US office

We’re thrilled to announce that Purdie Pascoe has expanded our footprint with the opening of a US office! Meet our team of seasoned market researchers with over 30 years of global healthcare experience and deep MedTech specialization.

Read More
News Stephen Potts News Stephen Potts

Unveiling Purdie Pascoe's Validated Brand Equity Model 

In the ever-evolving landscape of brand strategy, Byron Sharp's theories of brand salience and availability have become guiding lights for marketers. Understanding the crucial interplay between these elements is key to crafting a brand that stands out and remains top-of-mind. At Purdie Pascoe, we have built our own Brand Equity Model, based on Byron Sharp’s marketing science.

Read More