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Our Research Approaches - Quantitative
We have brought our quantitative operations in-house, allowing us to save our clients time and money while also optimising the quality of our data and the survey experience of our respondents.
Our award-winning data analytics capabilities go beyond direct questioning to better identify key drivers of behaviour, giving you the insight that you need at any stage of your product’s lifecycle:
Market understanding
Brand positioning
Brand equity studies and ATUs
Communication development
Patient journey studies
Payer research
Pricing
Target product profiling assessment and forecasting
Conjoint assessments
Segmentation