Innovation in the time of COVID-19
First, our thoughts are with anyone who has been affected by COVID-19, and especially to those who are sick. We wish them a speedy and full recovery.
In order to limit COVID-19 transfer, we are all working from home. Fieldwork progress on current projects has been unaffected although we are monitoring the situation closely. We are confident that we can continue to deliver the same quality and integrity you expect throughout this unusual period.
At Purdie Pascoe, we have always combined our experience with the latest technology to provide you with the right insights for your business planning and decision making. Although COVID-19 presents us with many challenges, our senior team has the experience and know-how to conduct and deliver research within the constraints imposed upon us by the virus.
Remote qualitative interviews without losing the human element
Our team of executives have deep expertise in online approaches, such as web-assisted telephone depth interviews (WATDIs) and market research online communities (MROCs). It requires excellent moderating skills to build rapport and access the same depth of understanding through digital qualitative approaches. We have director-level moderators who can transform your face-to-face interview schedule to remote fieldwork, without losing the essential ‘between the lines’ feedback that only experienced healthcare moderators can tease out. A rich toolbox of qualitative methodologies supported by seamless screenshare technology brings remote research to the fore.
Streamlined discussion guides and faster results
With HCP resources under increasing pressure, it has never been so important to gain insight at speed, making best use of respondents’ limited time. Purdie Pascoe’s PACE offering is the perfect fit for a streamlined discussion guide, allowing key insights to be unearthed within interviews of thirty minutes or less. Our proprietary analysis methodology mixes machine learning with human expertise to cut down project timelines too. Fewer respondent hours mean quicker results for our clients.
Making the most of a short online survey
In a world shaped by infection control, online surveys are pivotal in sourcing much needed input from HCPs and patients at both a national and international level. At Purdie Pascoe we have perfected the process of recruiting the right respondents and fielding surveys that cut to the heart of business questions. The humble online survey can be designed, fielded and reported with minimal disruption to the lives of our respondents, moderators or clients. A digital approach for a digital time.
Impactful deliverables without face-to-face contact
With all the disruption surrounding us, it is more important than ever to immerse ourselves in research findings and take them forward to implement meaningful action. Our team has decades of experience delivering interactive dashboards and impactful presentations remotely. We can all utilise the tools at our disposal to support global infection control efforts, while still delivering vital insights for businesses.
Our world is full of change, and the Purdie Pascoe team is ready to change with it.
For more information on any of the approaches outlined in this article, please contact Dom McManus, our Innovation Lead, at dom.mcmanus@purdiepascoe.com
