We are thrilled to announce that Hazel Haskayne has joined Purdie Pascoe’s UK-based primary market research division as Director. With over 25 years of experience in healthcare market research, Hazel has led strategic, consultative projects for clients across the globe.

Spotlight on healthcare market research. Interview with Guy Pascoe: Co-founder of Purdie Pascoe. Guy provides his perspective about healthcare market research, trends in the industry and what makes Purdie Pascoe’s services unique.

In the 1990s, when I started in healthcare market research, successful pharma launches were built on strong clinical profiles. Blockbusters like Lipitor, Prozac and Losec succeeded on the basis of their superior clinical data. Huge salesforces then took this data to as many doctors as possible to persuade them of the value of their product…and huge sales followed.