Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division.

She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms  with a focus on positioning, pricing and communication optimization.

Kristy joined Purdie Pascoe in 2024. Kristy brings 19 years of global market research experience and specializes in MedTech. She is a results-driven, detail-oriented market research professional with expertise in a diverse range of quantitative and qualitive approaches. Kristy’s category experience spans surgical devices, patient-use devices, AI-based software, and capital equipment.