Amy Siddaway, Research Manager
Amy joined Purdie Pascoe in 2024 as Research Manager, with 9 years of market research experience.
Amy's career in market research began in 2014, working on both qualitative and quantitative projects within the FMCG space.
Three years later Amy joined Creative Medical Research, a specialist medical device market research agency, initiating her experience in the healthcare sector. During her time there, she managed large-scale, international qualitative studies and has worked across numerous therapy areas. In particular, her expertise lies in diabetes, wound care and the use of auto-injectors.
Outside of work, Amy’s young daughters keep her on her toes, but when she gets free time, she enjoys yoga, jogging and salsa dancing.