Sabera has 30+ years of market research experience with a focus on healthcare market strategy and heads up the MedTech division.

She has expertise in quantitative and qualitative research tools available to aid strategic decision-making for medical and surgical device manufacturers, diagnostic and healthcare software firms  with a focus on positioning, pricing and communication optimization.

Marianne joined Purdie Pascoe in March 2021, with 20 years’ experience in specialty pharmaceutical market research and strategy.

Marianne’s experience spans across several complex therapeutic indications and includes all types of global market research studies. She has a specific and unique expertise in precision medicine, diagnostics and oncology market research, complemented by an MSc in Molecular Biology.

Before co-founding Purdie Pascoe in 2008, Guy led the medical device practise of Synovate Healthcare for six years. He has managed over 200 multinational studies in the medical device and diagnostics industry.

guy.pascoe@purdiepascoe.com

Stephen has been a healthcare market research specialist for 25 years, advising healthcare companies across their commercial activities including Marketing, Sales, Market Access, HEOR, Pricing and Reimbursement.

stephen.potts@purdiepascoe.com

Marianne has over 25 years of international healthcare market research experience, gained in both client-side and agency environments. She started her market research career with Upjohn, now part of Pfizer.

marianne.purdie@purdiepascoe.com

Debbie has over 20 years of international healthcare market research experience. She started her market research career with NOP Healthcare in 1992, conducting and managing both qualitative and quantitative projects for global clients.

Lindsey joined Purdie Pascoe in July 2009 from GfK HealthCare. She started at GfK NOP (then Milpro) in 1994, working in Marianne’s medical device-focused team for 4 years before moving to Martin Hamblin in 1998.

Sophie started her international healthcare market research career in early 2005 with Medex Research, a market research agency specialising in medical device market research.

Kristy joined Purdie Pascoe in 2024. Kristy brings 19 years of global market research experience and specializes in MedTech. She is a results-driven, detail-oriented market research professional with expertise in a diverse range of quantitative and qualitive approaches. Kristy’s category experience spans surgical devices, patient-use devices, AI-based software, and capital equipment.  

Kristin has been in primary market research since 2012 and has spent most of her career specializing in MedTech.

She has global experience in qualitative and quantitative approaches and has conducted research across an array of stakeholder types, including, clinicians/surgeons, economic decision makers, IT/security, and patients.

Marcus joined Purdie Pascoe in 2015, with a First Class MSci in Natural Sciences (Chemistry with Pharmacology) from the University of Bath.

Since joining he has rapidly gained experience and skill in quantitative research and has led, and grown, the PMCF team at Purdie Pascoe for the last four years, who provide PMCF survey solutions to the medical device industry to ensure EU-MDR compliance.

He has extensive knowledge in the specific requirements surrounding PMCF surveys, having overseen over 400 surveys for several of the leading global Medical Device manufacturers across a variety device types. These surveys have been approved by several of the leading Notified Bodies and consist of both end user general surveys and high-quality patient specific surveys.

Vanessa Slade joined Purdie Pascoe in 2021 as an Associate Director. She has a BSc (Hons) in Biology with Modern Language (Spanish) from the university of Manchester, which included a 10-month placement in the Ecology Department of the University of Barcelona.

Over the years, Paolo has gained experience in data analysis, advanced analytics, data visualization, dashboard creation, database management and web questionnaire programming. His areas of expertise include implementing solutions to automate data processing, reporting, making the flow from raw data to insight and reporting quicker and more reliable, specializing in longitudinal studies.

Dorian started his career in the market research industry in 2019 in a hybrid role of survey programmer & project manager mainly focussed on quantitative studies. Since then his skillset has enhanced significantly and he is now a self-taught Forsta Surveys (previously known as Decipher) scripter.

After completing a degree in Psychology at the University of Leeds, Seb started his career in 2016 at Adelphi Research where he gained experience in both a quantitative and qualitative setting. He has previously worked across a variety of therapy areas, although his main focus has been on respiratory diseases, diabetes, oncology and rheumatology. Seb joined Purdie Pascoe in 2021 following a role at a branding agency in Manchester.

Parisa began her career in healthcare market research in 2017 at Adelphi Research in Manchester, where she gained experience with both quantitative and qualitative projects for global clients. She continued to build this experience at the Research Partnership in London, before joining the Purdie Pascoe team in October 2021 as a Research Manager.

Nicole joined Purdie Pascoe as an Associate Director based in the US office. With 8 years of experience in healthcare market research, she has honed her skills in both qualitative and quantitative methodologies. Nicole’s career journey includes roles in agencies such as Lieberman, GLG, and Research Partnership, where she developed a deep understanding of the industry landscape.

Amy joined Purdie Pascoe in 2024 as Research Manager, with 9 years of market research experience.

Freya joined Purdie Pascoe in 2021 as a Research Executive.

She holds a First Class BSc in Medical Sciences from the University of Leeds, which included a 15 month placement with Purdie Pascoe.

Rebecca joined Purdie Pascoe in 2024 as a Senior Research Executive. She was a finalist for the BOBI award for Best Use of Innovation in 2024.